Product increment is the first choice of manufacturer collaboration

In a highly competitive market environment, the increase in product sales plays a crucial role in the development of agricultural machinery enterprises and dealers. This not only directly increases sales revenue and expands market share but also helps manufacturers optimize resource allocation and enhance their own capabilities. As a result, it can boost brand awareness and influence, bring more development opportunities, and enable them to gain a favorable position in market competition. To achieve an increase in product sales, efforts can be made from the following key dimensions.

First, focus on market expansion. On the premise of having the support of resources and capabilities, it is fundamental for agricultural machinery enterprises and dealers to consolidate their advantageous regions. Based on this, they need to keep a close eye on market dynamics, actively plan for weak links and untapped markets, and be ready to take action at any time. Through in-depth research, they can uncover more existing and potential user demands, thereby expanding the space for sales growth. According to incomplete statistics, in 2024, the number of rural households and agricultural production, operation, and service organizations that benefited from national agricultural machinery purchase and application subsidies reached as many as 2.5217 million, among which there were 52,200 users from agricultural production and operation organizations. Behind this huge user group lies enormous market potential. By conducting research on segmented markets for different customer groups within the distribution area and developing specific products or services from multiple dimensions and through multiple channels, it is possible to effectively meet the diverse and personalized needs of end-users, injecting strong impetus into market expansion.

Second, maintain continuous product innovation. Products are the foundation for an enterprise to gain a foothold in the market, and continuous product innovation is the key to achieving an increase in sales. On the one hand, continuous improvement should be made to the existing product lineup, constantly enhancing product performance, quality, and functions, reducing pain points during product use, and enhancing the user experience. On the other hand, closely follow market demand trends and launch high-quality products to add competitive highlights to the products, attracting existing customers to upgrade their products and new customers to make purchases. Developing new products such as power shift tractors and new energy tractors can open up new market areas. By taking advantage of the "time difference" in competing with similar products in the market, product differentiation can be achieved, opening up new profit growth points for the enterprise and strongly promoting an increase in sales.

Third, upgrade marketing and promotion strategies. Effective marketing and promotion strategies can enhance the market exposure of products and brand influence. When formulating promotion strategies, make full use of various online and offline media channels for comprehensive promotion. During the off-season of sales, cultivate the market situation through continuous promotional activities, laying the foundation for peak-season sales; during the peak season of sales, take advantage of the situation to gain greater market advantages. Carry out promotional activities during peak sales seasons, holidays, and other opportunities to stimulate users' purchasing desire, effectively promoting the growth of product sales and increasing market share. Launch time-limited discounts, full reduction offers, and other activities during holidays to attract consumers to place orders, thus achieving an increase in sales.

Fourth, focus on channel expansion and optimization. Channels are the bridge for products to reach users. Enterprises should take the initiative to explore and actively innovate channel models, optimize and adjust them to achieve multi-channel sales both online and offline, meeting the shopping habits of different users. At the same time, optimizing the channel layout is of vital importance. Eliminate channels with poor performance to avoid waste of resources; strengthen support for key channels and high-quality channels to improve their operational efficiency and sales capabilities. Through precise channel expansion and optimization, products can reach target customers more efficiently, driving an increase in sales.

Focusing on market expansion, maintaining continuous product innovation, upgrading marketing and promotion strategies, and carrying out channel expansion and optimization are the key dimensions for achieving an increase in product sales and the core driving force for channel development. Only by making concerted efforts in these aspects can manufacturers achieve sales growth and continue to develop and grow in the fierce market competition. 

Source: Agricultural Machinery News Network